Helping users retrieve their content and discover more from across the BBC.
TEAM:
BBC DISCOVERABILITY
ROLE:
LEAD PRODUCT DESIGNER
YEAR:
2024
TLDR
I designed a UX framework that seamlessly moves users through content retrieval to discovery, that is reusable in all core BBC apps.
Research has found one of the top BBC user needs is to access or retrieve the content you have told us you care about through 'follow' and 'add to' actions.
Secondary to this is the need to discover new content in a more implicit, algorithmic way, which has been made an expectation by social media companies who seamlessly surface the right content, at the right moment.
HMW make the retrieval of actioned content easier for our users and more consistent across the BBC?
HMW seamlessly move users from retrieval into discovery mode, and help users get more from the BBC?
Through collaborative workshops and design sprints, I diverged and converged on a broad range of creative solutions. I adopted a native-first approach across iOS and Android, closely following the BBC's app design system. I conducted multiple rounds of research with personalised prototypes for each participant, using insights to iterate on designs.
A reusable UX framework that worked across all five core BBC apps and seamlessly moved users through quick retrieval of the content they care about, to natural discovery of content that feels 'for you'.
My process transformed a complex, foggy problem space into a tangible proposal that was validated by research—all 14 participants preferred the new approach over existing 'My' spaces and felt it would be easier to find content they had previously actioned or discover new content they might like.
The work effectively illustrated to senior stakeholders how we could help users retrieve their content, and was key to better define the strategic direction for personalised, unified content discovery.
Callum Peters
Senior UX Designer, BBC
